#2 - Matthias Pietsch & Philipp Ferger - The next Chapter of EUROBIKE

00:00:00: When we look back on the Eurobike twenty six, then be realized.

00:00:04: Hey with our date in June With this kind of concept We can create something new and something special And I really believe that the industry and market needs such a platform or meeting point to showcase new products also in the future.

00:00:22: Like Philipp said, we are in the hypercompetition.

00:00:26: so when you're on a hyper competition show what's going next!

00:00:43: Every month I sit down with leaders, innovators and change makers from across the cycling world to explore trends technologies and ideas shaping the future of our industry.

00:00:54: After all in our industry shift happens every day.

00:00:57: Thanks for joining us.

00:00:58: let's get into todays episode.

00:01:02: Hello and welcome.

00:01:03: This is Shift Happens, And we are talking about the next chapter of Eurobike.

00:01:09: We had a fantastic show A couple months ago.

00:01:12: Just about one month ago A big announcement was made About your future of Eurobikes.

00:01:17: So this episode will be What you learned from previous shows How to go from here.

00:01:25: I'm here, my name is Jose Bain.

00:01:27: I am with two guests with Philippe Ferger who's the CEO for Fairnimmig and Matthias Peetsch who started as a show director just few days before the Eurobike actually start it.

00:01:40: Matthias that must have been some of busiest day in your career starting new job then straight into deep end.

00:01:48: Yes so hello all together.

00:01:51: It was for me a fantastic start to start at the Eurobike show together with the team and see all of our guys.

00:02:00: We are working on all their exhibitors, so it wasn't stressful.

00:02:06: like I said – it's been an amazing start in the middle of this event!

00:02:18: The original news was that we were going to a two-year interval, but on the first there was some big news.

00:02:24: What what's the news if people missed it?

00:02:27: And the news was... That we stay annual with the Eurobike show in upwards than twenty seven and We are staying at our June event.

00:02:42: It will take place at the end of at the End of June beginning off beginning of twenty seven.

00:02:48: And yeah, we worked in the last week since Eurobike on our Strenjens.

00:02:54: On our concept and together with the team... ...and then it was the first of September when we announced all new Eurobikes for next years!

00:03:08: There were a lot time between the Eurobike XXVI and this date.

00:03:16: This time we spoke a lot with exhibitors, retailers partners and associations.

00:03:26: The feedback was very clear.

00:03:28: the industry needs strong international meeting point.

00:03:37: also the Eurobike must create more business value.

00:03:47: Yeah, that's feedback.

00:03:48: We brought together and now for twenty seven onwards we are introducing an earlier date annual event in three focus B to D days uh...for the next years.

00:04:02: And it remains a global event.

00:04:06: so this is our main reproach.

00:04:08: you want to be The base of networking innovations and future vision here in Europe for the global branch of cycling and eco-mobility.

00:04:25: Of course, Eurobike will stay in Frankfurt because what Matthias just mentioned there.

00:04:31: Frankfurt is the perfect spot and a perfect place for... Because Frankfurt is centrally located not only in Germany but also in Europe And Frankfurt with its fairground closely to the city Is also the perfect to reach this international reach on the exhibitor and especially on the visitor side, because we have a perfect connection from the airport into all relevant destinations not only for European destinations but also important overseas destinations like America or Asia.

00:05:12: I already asked Matthias about some of the feedback that you received, and it's been a few months now since we were together in very hot Frankfurt.

00:05:22: Hopefully next year is going to be around ten degrees less warm!

00:05:26: That would be very welcome.

00:05:28: Well, were your main things that you take away from it?

00:05:31: The dust has settled now a bit.

00:05:32: Of course everybody was very tired after the show.

00:05:36: what are the main things That You Take in as an evaluation.

00:05:41: not last year's show but

00:05:44: this year's Show!

00:05:46: My core feedback Was and is that This Year's Eurobike Very Clearly Showed That The Industry The international and global industry needs an international platform in Germany, in Europe.

00:06:08: In that kind it is a technology and novelty innovation platform.

00:06:15: If I look back to this year's Eurobike and remember all the technological novelties, innovation hotspot, a kind of international platform where the industry can present their latest technologies.

00:06:42: The latest innovation to real world wide audience and what was also a key success?

00:06:51: And the key response that we are already working on is enormous media reach created with Eurobike This year, and this is another approach we are going to work on for the next years edition.

00:07:08: To not only be a trade fairer platform within three days in Frankfurt but use all presentation, all the news everything we present on the show to really spread it around the world via the press.

00:07:27: The trade press ,the international press .The lifestyle press etc.

00:07:32: and especially the content creators influences etc.

00:07:35: To use this event as a media platform.

00:07:42: Thank you very much, Philip.

00:07:44: Matias and I we both come from a pro cycling background but Eurobike just like Philips says is much more than a bike show.

00:07:52: that's the new vision.

00:07:54: We didn't necessarily see many race bikes.

00:07:57: it was so much more then that How do go with that vision into future will be about mobility in general?

00:08:08: Yeah, we see Eurobike as the global platform for cycling and for eco-mobility.

00:08:13: So that means not only for bikes but more for future concepts of mobility.

00:08:24: But you will see racebikes, mountain bikes or e-bikes.

00:08:30: but we see and saw it also this year, that could be a good future for the Eurobike as well to focus on these kinds of mobility in transportation solutions.

00:08:45: I walked around the show myself and was amazed at how creative or exhibitors were with all the plans they came up to the show and all of these new solutions that we had from bikes for kids, from cardboard boxes.

00:09:05: There were so many ideas!

00:09:06: It was much more than just watching shiny new bikes which is really inspiring.

00:09:14: Philip... We know that industry has changed and Covid was a landmark.

00:09:20: it's been a watershed moment.

00:09:23: We still hear stories about companies in trouble, Excel Netherlands is an example of that.

00:09:29: That's a negative thing.

00:09:30: but if you look at the fair and spoke to many exhibitors what are positive things going on with mobility or cycling?

00:09:39: As human beings we tend focus on what goes wrong... ...what were great things you saw so we can be happy!

00:09:51: Positive things.

00:09:54: The cycling and eco mobility industry definitely is an industry where every year some many innovation take place.

00:10:06: it isn't industry wear.

00:10:09: You see a very fast technology driven or more and more technology-driven development.

00:10:17: So, where you have always some news to tell?

00:10:20: And there is something that I think competition... is more than competition.

00:10:34: Some of the players told us that we are in a situation of hyper-competition, especially when you talk about different countries which may be actually some developments faster then other countries.

00:10:48: and I see this hyper-competition as something positive because if there's a competition or strong competition it means like an erase.

00:11:00: everybody has really to do its best.

00:11:04: Everybody has to really

00:11:07: strongly

00:11:08: invest in it's products, solutions and production... ...to really compete with the competitor or be better as a competitor And this at the end brings more to its industry because everybody is pushing himself very hard and at the end there will be better solutions for the industry which everyone deserves.

00:11:33: Just thinking about the kind of innovations that are already happening right now, we might see make their debut next year in June in Frankfurt.

00:11:43: That was some feedback that you got from exhibitors.

00:11:45: What I saw mostly is, there's just a lot of talking going on!

00:11:50: There were...I don't know how many litres of coffee we drank during the show but Coffee by far has been one of the most important products in the show.

00:11:58: Matias, In A World Where We Go On Zoom Or Teams And Speak To Each Other Digitally How Important Is That?

00:12:07: Real Contact With People From Around The World?

00:12:09: and How Important Are The Role Of A like a real, real-life show or yeah.

00:12:14: A show where people really see each other and talk to each other?

00:12:18: Yeah for sure.

00:12:19: so it is.

00:12:21: in fact.

00:12:22: we are meeting digitally.

00:12:25: We're on teams chat as well the whole day And I feel...and we saw that Personally, to talk with your partners.

00:12:42: To have this kind of meetings and networking possibilities is key for the future.

00:12:58: We want create a platform where... all the global bicycle industry can meet, talk and connect.

00:13:10: We saw it.

00:13:12: as you already mentioned we had a good platform with the Cycle Cafe.

00:13:18: everyone was there from the industry And now we create also an offer in our all-new Eurobike show with our business base to have a platform where the people can officially meet and do business.

00:13:41: Like I said, it is very important that we have connectivity... connectivity and to talk in one hour, Asia.

00:13:53: And then the other hour too US.

00:13:56: but we want to create this kind of platform here in Frankfurt where whole world can meet and can talk.

00:14:04: because yeah This is the main fact doing business for future.

00:14:08: I think

00:14:09: It's a very efficient way of meeting many, many new partners and also feeling in testing the new product.

00:14:16: You can have a very shiny brochure on all the specifics about a new project but actually holding it into your hands or at the outdoor space that Eurobike has testing is so super important.

00:14:28: you said a little while ago that show going to be B-to-B.

00:14:32: for those if not familiar with the term business Does that mean the general public cannot visit Eurobike anymore?

00:14:41: We're going to create with the Eurobike in twenty seven and also next year a real B-to-B show.

00:14:52: And yes, it is basically... not possible for the end consumers to visit this show, but with our high media reach and just remember us.

00:15:05: We had a media reach in Eurobike week in twenty six more than four hundred and forty million of reach.

00:15:13: so if all the bicycle brands use us, used Eurobike, these audience to launch products and to launch their innovations, they will reach as well the consumers.

00:15:32: For this yeah for this kind of show we saw our strength and we saw all media.

00:15:38: We saw a media reach, but we want to create Yeah one two create four the whole bicycle industry This kind off be-to-be meeting point because this was also feedback from the industry.

00:15:50: We got in there In the last weeks.

00:15:52: so but in the future?

00:15:55: We want to Create with the Eurobike brand new B to C B to see possibilities to meet as well, where the industry and where the retailers can meet their customers.

00:16:10: But this is for us in our next step.

00:16:14: currently we concentrate on a new show at Frankfurt Fairground in order to concentrate on the speed-to-be concept.

00:16:26: Philip, you know the fairground really well.

00:16:28: Is it going to look different on a floor?

00:16:30: The new concept?

00:16:33: Yes!

00:16:34: What we are doing is... We're in our first step change of the Frankfurt Fairground from the western part of the fair ground to the eastern part.

00:16:45: that means four and five.

00:16:50: These holds are on the first hand closer to city entrance, secondhand they deliver a more compact hall planning possibility because that was also a feedback from the industry and visitors within not only weeks but also in recent years.

00:17:11: That Eurobike is too wide, there are many distances to walk this hall so far away from it's big space.

00:17:23: wise therefore we decided really concentrate on three halls on a smaller space and concentrate under three holes that are located around one central outdoor area which is called Agorah.

00:17:43: It's a kind of marketplace in the middle between these three halls with also some trees and green plants, there are artificial rivers inside.

00:17:59: so it really should try!

00:18:02: to give a kind of outdoor feeling within this urban surrounding with the skyline or Frankfurt in the background.

00:18:09: And from every hall three, four and five you have direct connection through these outer areas especially directly visible connections so that you can see.

00:18:22: there is Hall Three There's Hall Four.

00:18:25: Everything is very close.

00:18:26: walking distance You could say visiting or exhibiting at Eurobike not only saves you a trip around the world, it also gives you the chance to look from Europe and Asia in very concentrated planning with short distances for everybody.

00:18:51: The step counter was way up after a few days.

00:18:54: We could use some of the mobility solutions that we saw at the fair going around.

00:18:59: I think it's great idea to have an outdoor space because, yeah... ...the meetings that Eurobike aims for between all different manufacturers in the world.

00:19:09: Why not just have a little walk-around outside instead of statically being on your booth and having your meeting?

00:19:16: It is healthy as well so you can get sunshine not as much this year, preferably.

00:19:22: Yeah you already talked about Asia Matias.

00:19:24: we saw many Asian exhibitors.

00:19:27: what were the specific reactions to feedback from the Asian exhibitor's to the Eurobike show?

00:19:34: how do they look back at their place on the show?

00:19:38: You mean in twenty six or yeah?

00:19:43: for us basically Asia is very important as an exhibitor And also as a visitor.

00:19:52: and from the technology, production market.

00:19:58: Because many key manufacturers and suppliers are based there...

00:20:06: They need,

00:20:09: they're the manufacturer developing to have next chapter of their own industry.

00:20:18: They want to have this kind of meeting possibility in Europe and also in June, so we heard.

00:20:28: It was a little bit confusing for them when we announced our September date on the year twenty-sixth... ...and yeah!

00:20:37: We heard back that feedback was clear when looking at the global cycling calendar for fares.

00:20:46: Then we have big fairs in March, the Big Fair in May and We see that with the Eurobike In June... The first European meeting point as well For this kind of exhibitors And guests.

00:21:06: So the feedback was good to us.

00:21:11: To stay annual

00:21:15: Eurobike, as the name says is a European show.

00:21:18: It started as an European Show.

00:21:21: how?

00:21:21: Is the European identity going forward and How important it's the European market still be going to be for The future.

00:21:27: yeah For us this Europe was part of his part Of the world And we want To have the new euro bike As A global a Global Platform a global event.

00:21:41: That means that we are welcoming guests from Asia, as well as America and the whole world.

00:21:49: And basically also Europe because Europe is one of the biggest cycling markets in the world.

00:21:56: Many manufacturers and retailers coming from Europe... For us, it will be a global melting pot and at the global base.

00:22:10: So yeah like I said Europe is part of the Eurobike And it was more centered in European and now we are going more globally.

00:22:21: Yeah because mobility is a global thing.

00:22:23: whether you live in China or Chicago Or Frankfurt Everybody has got to move To go from place A-B To go back to Asia, Matthias.

00:22:38: Is that also a consumer market or is it just... That you focus on the manufacturers and exhibitors mostly?

00:22:47: On both!

00:22:50: Definitely on both.

00:22:51: so as you know when you look at Asia especially for example Taiwan So Taiwan basically part of of the European cycling industry for so long, and it's when you look on supply changes.

00:23:14: Again we want to be this kind of global platform where Yeah, when we look on the market.

00:23:31: We see a change in the market and yeah... ...we want to create this kind of platform as well for these kinds of guests and exhibitors

00:23:45: Philip?

00:23:46: In the press conference on the first of September it was said that Eurobike wants to be point-of vision for industry.

00:23:54: What does actually mean?

00:23:55: how do you translate into...?

00:23:58: Yeah, strategy.

00:24:01: The point of vision comes as a development from what Eurobike was maybe couple years before.

00:24:10: it's the point of sale.

00:24:13: We were talking about doing sales we're talking about placing orders and so Eurobike is more rather a purely retail sales in order orientated and platform.

00:24:28: And this is what Eurobikes no longer be an only, so it dysfunction.

00:24:35: retail as a target group order or sales has one aspect yes This will also take place but your bike is more and this Is What we try to show with?

00:24:46: This claim that you're bikes going To Be the point of vision We are Going Or our exhibitors Are going to Show The Future Of the Bike of the cycle and eco-mobility industry.

00:25:00: So at Eurobike, this is why date in the beginning of summer or so end June... ...is important!

00:25:08: At Eurobike you see innovations technology developments divisions already long before they are going to be presented to retailers found in stores.

00:25:24: This is logic behind it.

00:25:26: We are the first place in Europe, in the trade fair calendar where the visions of future is going to be shown by our customers and exhibitors.

00:25:37: So we're developing from a point-of-sale... ...to a point of vision!

00:25:43: Just getting your sales down on paper so inspiring not only... the current generation of exhibitors and manufacturers, but also giving them inspiration on what we can actually do for the future.

00:25:59: Instead of selling What We Already

00:26:01: Have... Exactly!

00:26:02: ...we're getting inspired in What Is Possible?

00:26:06: Matias I remember talking about some innovations that you saw a couple months ago.

00:26:19: Yes, for sure.

00:26:20: Because we saw manufacturers from Asia.

00:26:23: they showed new motor and gear units And this was really something new.

00:26:32: This will change the whole drivetrains of the future as well.

00:26:37: It's so cool to see these two brands having the booths very close to each other, and we had so many media reach on that.

00:26:50: And people coming to us saying hey this is... The moon comes to Earth?

00:26:56: This was the explanation of it!

00:26:59: Also we saw new bicycle mobility concepts.

00:27:06: bicycle brands showed their vision for the future.

00:27:09: And this was like Hefa did a new bike, what is not available in next month but it will be available I think in twenty-eight or something like that.

00:27:24: But they just were really showcasing to us That we have brand on site And they're showing their innovations and visions, not only for the next cycling season when it starts in spring or so on.

00:27:41: Also we had a big German brand like Kenyan... ...and they have very nice booths from the square meters!

00:27:54: Not that much but really nice.

00:27:57: innovative products with kind of digitalization and also AI using, so on.

00:28:05: So the connectivity between riding a bike The communication with other members of the daily traffic situation in cities and so on.

00:28:20: So there was a lot of brands, they showed very high innovative products.

00:28:31: This was for us.

00:28:32: when we look back on the Eurobike twenty six, then be realized.

00:28:36: Hey with our date in June With this kind of concept We can create something new and special And I really believe that industry needs such a such a platform or such a meeting point to showcase new products also in the future.

00:28:58: Like Philipp said and the guy said, we are in the hyper-competition And when you're on a hyper competition You need show what's going next.

00:29:07: So it will be really exciting for us To see what brands come up.

00:29:16: I really feel the energy and the enthusiasm in your explanation.

00:29:20: Philip, is there a product that you remember from the show or an innovation?

00:29:24: Or something that you saw of felt... ...or experienced yourself in the outdoor area that sticks to mind?

00:29:32: Not in the outdoors.

00:29:33: but one product or solution that stayed in my mind was a solution for Canyon as well.

00:29:44: What Matias just mentioned, it is a solution what we already know from the car industry for example.

00:29:52: The sensors and screens of the surrounding camera systems etc.

00:29:59: tracking the surroundings off-the-traffic And Kenyan had this solution as screen within the helmet so that you really can behave as a cyclist, especially in the urban surrounding where a lot of traffic is happening and traffic taking place.

00:30:21: That you really have more safer surroundings for your rider.

00:30:30: so that was one thing that stayed in my mind when I was surprised.

00:30:36: these things are already in the bicycle industry now

00:30:39: Yeah, and that shows that you actually need to see it in experience.

00:30:43: It instead of just seeing a PowerPoint presentation on your screen.

00:30:47: We already saw some influencers were now doing this podcast.

00:30:50: we're trying To get greater media reach also outside Of the traditional channels.

00:30:56: have You already thought Matias about how?

00:30:58: How yeah how we can Get more online?

00:31:01: Influences feel The same kind of energy an inspiration That you Just expressed About Some of the innovations that you Saw.

00:31:08: Because that is, we had the podcast with journalists from Radnet and influencer Benji Nassen saying how important online influencers have become in the marketing mix for retailers and manufacturers.

00:31:23: I think it's the same in sports and other branches as well.

00:31:27: so you We want to have this kind of plan, to invite these kinds of influences for Instagram and also YouTube.

00:31:43: To be on site!

00:31:44: And support all the brands we have on site.

00:31:52: because when you now look at YouTube... And put your bike you could do like on it.

00:32:00: You will see a lot of this kinds of influences doing there, during the stuff and doing their explanations from them.

00:32:10: from the show.

00:32:11: This is for us key, we want to have the Eurobike as a media event and not only in traditional media events but also on site.

00:32:22: that they create value of our customers when they come to Eurobike and showcase their new products and innovations.

00:32:31: so yes this is what Philip and I see together objectives for trade fairs.

00:32:41: Not only to open the doors, for the halls and saying okay here you can showcase your products and have fun!

00:32:48: No we are a service supplier... We're a service suppliers that they can have big audience of their messages and product.

00:33:00: The whole Point of media is important for us as well, for the future.

00:33:09: So you don't only want to have a platform of manufacturers talking to each other but also bring journalists and the media in their influences so that they can have the reach.

00:33:25: Yeah, and this is what we did.

00:33:26: This year as well because we invited a lot of press officers from all over the world to come to Frankfurt... ...to come to Eurobike with a dedicated program And we will develop this as well and improve it too To really have a USP or also in return on investment for our customers' investments to be on Eurobike.

00:33:51: This would be important.

00:33:53: So basically we want to invite all the marketing managers, think about Eurobike as part of a marketing mix for the future.

00:34:04: To launch their products and we are going help them with our big audience because this is our key asset on what we have in Eurobike so that we can improve

00:34:19: it

00:34:19: too."

00:34:22: in the world.

00:34:22: so you can use that name and that tradition as a key invitation for journalists from around the world to be in Frankfurt, has the place to be.

00:34:32: Philip how does it look like on the floor?

00:34:35: We already discussed outdoor area but when it comes to meeting places of the world concept.

00:34:41: will there be specific meeting rooms or VIP spaces?

00:34:46: You mentioned cycling cafe... How do we...?

00:34:51: How is Eurobike going to facilitate the meetings between the exhibitors and the global media?

00:34:57: Are there are?

00:34:58: they're going to be changes, too.

00:34:59: The traditional booth.

00:35:01: do we need a change?

00:35:02: that traditional booth?

00:35:04: definitely what We are offering with Europe by twenty seven is more and More customized participation logic.

00:35:14: so we want To give in an in a modular way everybody the chance to find its logic of why and how participate at Eurobike.

00:35:31: So there are exhibitors that need a regular booth and that want to present their novelties in the product on a regular both with there individual booth construction to really give their corporate design being visible etc.

00:35:51: so this is standard logic we of course offer.

00:35:54: but they're also exhibitors.

00:35:56: And these are what will realize especially this year because this here yes when you wear less exhibitors, All the CEO, all top decision makers of the core brands and key companies in industry were there as visitors almost every day.

00:36:16: That means that interest being there doing meetings or discussions is relevant.

00:36:27: so we have to ask ourselves what

00:36:30: are

00:36:31: Logics and participation formats for these kind of companies that don't want to present themselves with a two hundred square meter booth.

00:36:40: With the high invest they just need meeting rooms, Safe and secure space where they can meet their customers, the press there influencers.

00:36:51: They're distributors that partners etc.

00:36:54: And this is what we offer with our new package called your bike business or Your Business base?

00:37:02: That's the way around.

00:37:03: you are business based what Mattias already was talking about.

00:37:06: so closed meeting rooms different packages, different sizes.

00:37:11: So you not book a standard space or stand out booth.

00:37:15: You booked the meeting room and these meeting rooms will be located in the halls So that you have the chance to have an open space kind of lounge area in front of these meeting rooms where every exhibitor That has a meeting room, has a desk.

00:37:30: A kind of reception and welcome desk Where the meetings are coordinated.

00:37:34: And behind the door there is a meeting-room area where You have your closed and secure meeting room where you can do The meetings you want to.

00:37:42: but off course we also Present platforms and work together.

00:37:46: with the cycle cafe for example unplanned and transparent meetings take place.

00:37:53: Because this is core, key to a trade fair.

00:37:56: not everything can be planned or scheduled.

00:38:00: they have to happen meeting talks by coincidence.

00:38:05: This what we want with transparent platforms like the Cycle Café for example which isn't competition in business space.

00:38:14: it's an addition

00:38:15: because you cannot be inspired on that spot of things that you did not expect were going to happen.

00:38:21: Matias, finally it's been three months now since we were together in Frankfurt so that means we have another nine month before the doors open for the next Eurobike.

00:38:32: what is your timeline?

00:38:34: How does how do the next nine months look like for the organisers?

00:38:38: I know that you are not alone.

00:38:39: there's a big team.

00:38:44: The big milestones, what are the big planning things?

00:38:49: I'm in a lucky situation that... ...I have wonderful team next to me behind and also with the guys from Messe Frankfurt.

00:38:56: And also from the Messe Friedrichshafen.

00:38:59: together we're shaping all the new Eurobike for twenty seven years.

00:39:06: basically.

00:39:07: currently We are talking to the industry, because it's really important to explain what our concept for Eurobike is.

00:39:19: Because you said already that Eurobike has a well-known brand since more than thirty years on the market and everyone has their own picture from the Eurobike As well.

00:39:31: the last year's wasn't easy for this kind of show.

00:39:36: So it is really key and important to talk, To industry, to brands, to retailers

00:39:43: etc.,

00:39:44: And we are on a good move in that way.

00:39:48: And then it will come to questions how we can work together or improve for the visitors, what is program points and working on content.

00:40:08: just to have this conference on site.

00:40:11: We will create our new party concept, what would take place as well under Eurobike.

00:40:20: so we had it in the past but also here... ...we want make things better for future and more for all of customers and industry.

00:40:31: So yeah a lot of thing's to do.

00:40:35: Basically, we are honored and it makes fun together with the team to work on this new chapter for this wonderful event.

00:40:43: I feel a lot of energy coming from both of you.

00:40:45: It's a big change, there were also negative remarks online in the press next to positive ones.

00:40:51: but i feel alot of energy making Eurobike transforming it into something that is ready for future and on June the doors will open again in Frankfurt.

00:41:03: we'll literally see the future together with people from all over the world.

00:41:08: An inspiring place to be, so I hope everybody listening to this podcast will come into Frankfurt and we'll have some coffee or maybe an ice cream depending on weather circumstances at the end of June most definitely with Philipp Ferger, CEO of NEMEC and show director Matthias Peetsch.

00:41:27: Thanks gentlemen for joining me today.

00:41:29: good luck in preparation for Eurobike

00:41:33: twenty-twenty

00:41:34: seven.

00:41:35: Thank you.