All episodes

Episode 3 - The State of the Industry

How healthy is the bike industry, and what does it take to stay relevant in a market that has fundamentally changed? In this episode of SHIFT HAPPENS, host José Been is joined by Alexander Mai, EU Sales Director at Kenda Tires, and Pierre Francis, Co-Founder of CIXI, for an open look at where the industry stands today.

The conversation traces the shift from a booming growth market to one defined by fierce competition for market share and consolidation, and what that means for brands, suppliers and dealers. It looks at how new...

The Next Chapter of EUROBIKE

What does the future of the world's leading bike show look like? In this episode of SHIFT HAPPENS, host José Been is joined by Philipp Ferger, CEO of Fairnamic, and Matthias Pietsch, Show Director of EUROBIKE, to look back at EUROBIKE 2026 and talk about what comes next.

It's been roughly three months since the show closed its doors – time enough for some major news to land. EUROBIKE is moving its date back to the end of June, while confirming it will remain a yearly event. The conversation digs into the thinking behind both...

Journalism Meets Content Creation

Who shapes the stories of the cycling industry today? In this episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to discuss how cycling media is evolving and what this means for brands, audiences and the future of the industry.

How have social media and digital platforms changed the way cycling stories are told? What role do traditional journalism and content creators play in building trust? The conversation explores how brands communicate today, why authenticity has become one of the most valuable assets in...