#1 - Eric Gutglück & Benji Naesen - Who drives the hype?
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45m
52s
Journalism Meets Content Creation
Who shapes the stories of the cycling industry today? In this episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to discuss how cycling media is evolving and what this means for brands, audiences and the future of the industry.
How have social media and digital platforms changed the way cycling stories are told? What role do traditional journalism and content creators play in building trust? The conversation explores how brands communicate today, why authenticity has become one of the most valuable assets in...