Shift Happens – EUROBIKE Podcast

Shift Happens is the international audio platform for conversations about the trends, challenges, and transformations shaping the cycling industry.

Hosted by pro cycling commentator and journalist José Been, each episode brings together manufacturers, retailers, industry experts, innovators, journalists, creators, and decision-makers to discuss the developments that matter most. By bringing diverse perspectives to the table, the podcast provides context, encourages constructive debate, and helps make sense of an industry in constant transition.

From market dynamics and consumer behaviour to innovation, sustainability, retail, and mobility, Shift Happens offers insights into the decisions driving the industry and the forces shaping its future.

For everyone who wants to understand where the bike industry is heading next.

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Latest episodes

#1 - Eric Gutglück & Benji Naesen - Who drives the hype?

‧ 45m 52s

Journalism Meets Content Creation

Who shapes the stories of the cycling industry today? In this episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to discuss how cycling media is evolving and what this means for brands, audiences and the future of the industry.

How have social media and digital platforms changed the way cycling stories are told? What role do traditional journalism and content creators play in building trust? The conversation explores how brands communicate today, why authenticity has become one of the most valuable assets in...