Shift Happens – EUROBIKE Podcast

Shift Happens is the international audio platform for conversations about the trends, challenges, and transformations shaping the cycling industry.

Hosted by pro cycling commentator and journalist José Been, each episode brings together manufacturers, retailers, industry experts, innovators, journalists, creators, and decision-makers to discuss the developments that matter most. By bringing diverse perspectives to the table, the podcast provides context, encourages constructive debate, and helps make sense of an industry in constant transition.

From market dynamics and consumer behaviour to innovation, sustainability, retail, and mobility, Shift Happens offers insights into the decisions driving the industry and the forces shaping its future.

For everyone who wants to understand where the bike industry is heading next.

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Latest episodes

#3 - Alexander Mai & Pierre Francis - The State of the Industry

More episodes

41 min

#2 - Matthias Pietsch & Philipp Ferger - The next Chapter of EUROBIKE

The Next Chapter of EUROBIKE

What does the future of the world's leading bike show look like? In this episode of SHIFT HAPPENS, host José Been is joined by Philipp Ferger, CEO of Fairnamic, and Matthias Pietsch, Show Director of EUROBIKE, to look back at EUROBIKE 2026 and talk about what comes next.

It's been roughly three months since the show closed its doors – time enough for some major news to land. EUROBIKE is moving its date back to the end of June, while confirming it will remain a yearly event. The conversation digs into the thinking behind both...

45 min

#1 - Eric Gutglück & Benji Naesen - Who drives the hype?

Journalism Meets Content Creation

Who shapes the stories of the cycling industry today? In this episode of SHIFT HAPPENS, host José Been is joined by cycling journalist Erik Gutglück (ROADBIKE Magazine) and content creator Benji Naesen to discuss how cycling media is evolving and what this means for brands, audiences and the future of the industry.

How have social media and digital platforms changed the way cycling stories are told? What role do traditional journalism and content creators play in building trust? The conversation explores how brands communicate today, why authenticity has become one of the most valuable assets in...